Leena van Raay | Pedalling health and wellness | TFS007



Promoting health and wellness through good food and cycling, Australian company Bike n’ Blend,employs your pedal-power to make your smoothies.

Founder Leena van Raay spent the first 10 years of her career as a scientist trying to get sick people healthy before making the decision to transition from a research labs and hospitals to focus on prevention rather than cure.

Established in 2011 with a single cycle, Bike n’ Blend today has a fleet of over 25 bikes across three cities, Sydney, Melbourne, and Adelaide. Basically, the company’s growth has doubled every year, and they’re planning to build another 25 bikes during the next 12 months.

Listen in to learn more about Bike n’ Blend the business; the power of a good team; the importance of getting good systems in place; accountability; the impact of having a mentor; the value of partnerships in business, and more.

 

Join our chat as we discuss:

  • Leena’s passion for promoting health and wellness
    • Why Leena gives a damn
    • Her dream of 100 percent of people cycling to work
  • The Bike n’ Blend biz
    • Bike n’ Blend pedal-powered smoothies – How do they work?
    • How Leena conceived the smoothie bike business
    • Generating the finances for her business
    • Her first event and how it was received by the public
    • Promoting the health and cycling message
    • How they get more people cycling – festivals and fun runs!
    • How they double their growth every year and measure their success
    • Little awesome winning moments that mean a lot!
  • Putting a good team and good systems in place
    • Staffing as the most challenging part of her business
    • How she put together a great team
    • The importance of delegation
    • Tips for creating good systems and processes
  • The power of mentoring
    • Mentoring as a key part of her success
    • Why and how Leena chose her mentor
    • How the mentoring works
    • Accountability as a critical aspect
    • Leena keeps a default diary – what is it?
    • Why you need to check your email just once a day
  • Partnership in business
    • Guidelines for selecting their partners
    • How Leena reached out to 30 different companies for her event
    • Presenting businesses with two package options
    • Companies using their product as a marketing tool
  • Things they would have done differently in the business
    • Saying “no” to so many ideas they get from other people and just focusing on what wor

Quotes to ponder:

“When you’re happy and healthy, you can just look after all aspects of your life more easily.”

“We really hope it sparks that interest and gets people on their bikes and thinking about cycling more.”

“It feels like you’ve got 20 hats in one day but I learned to delegate really quickly.”

“Whether you’re a team of one or five, get everyone involved in each step.”

“Sometimes it is the right person, but it’s not the right job for them.”

“It’s really hard for the business owner to let go and just trust but as soon as you do, it just works really well.”

“Keep doing what works and it makes you happy and just do more of it. That’s all you need to do.

 

Episode Resources:

Bike n’ Blend website

Catch ‘em on Twitter @bikenblend

Connect with Bike n’ Blend on Facebook and Instagram

Top 3 Insights – what are yours?

  • Document everything so everyone can be on the same page.
    • Get your whole team involved in the documentation and continuous updating of the manuals.
  • Have a good team.
    • Learn to delegate to your team and learn to really listen to what they say.
  • Set up a default diary to manage your time and
    • only check your emails once a day

BA7 Social Post

Gratitude – I am very grateful to…

Music:

Sung by Vince Jones   Old Mother Earth Knows link 

Written by Horace Silver

Launching support team:

Timbo Reid | Small Business Big Marketing | twitter @TimboReid

Daryl Missen | LinkedIn  | twitter 

 

 

 


 

Charlie Arnott | chemical & hormone free, naturally |TFS006

images-1          images

 

Biodynamic and organic farmer Charlie Arnott has a novel approach to his business and his customer relationships.

He likes to be known as thefeeder who keeps you healthy, and prefers to describe the relationship between farmer and consumer as “feeder and eater”.

Charlie’s presentation regarding the importance of knowing where and how our food is grown and – more importantly – who grows it, inspired the audience attending Sydney’s  2015 Conscious Capitalism Conference. It’s this focus that underpins the Who’s your Farmer? campaign.

Charlie is passionate about helping farmers move away from a commodity-based mindset to achieve greater value financially, socially, and economically for them and their community. In this episode he speaks about this, along with his commitment to connecting the city and country via food, knowledge, and awareness.

Join our chat as we discover and discuss:

  • What Charlie does as a biodynamic farmer.
  • The selection of products available to customers and how he sells this produce.
  • Butcherman, the online meat distribution service connecting customers with local butchers.
  • Charlie’s mission to bring change to the agricultural industry.
  • The turning point to move into biodynamics.
  • The difference between biodynamic, organic, and certified organic.
  • The nature philosophy behind biodynamics.
  • Charlie’s advice to farmers considering biodynamic farming.
  • The importance of having an effective team and how he found the right people for his enterprise.
  • Charlie’s ideal eaters.
  • The concept behind Who’s Your Farmer?
  • Being part of Landcare Australia’s From Farm to Fork campaign.
  • Various training courses Charlie offers:
    • Introduction to Biodynamics course with John Priestly and Hamish Mackay
    • Bio-fertiliser course
  • How Charlie connects the city and country through food, knowledge, and awareness.

Quotes to ponder and share

“When we have an abundance mentality… you tend to attract that certain sort of person.” Charlie Arnott #TFS 

“Working against nature can be really stressful, expensive, and counterproductive. You need a lot of inputs to reverse nature’s progress.” Charlie Arnott #TFS

“I’m on a mission to change the agricultural industry to promote social and cultural and economic change by connecting city people with farming communities.” Charlie Arnott #TFS

“Not only are the [folks] in the city screaming out for NON chemical-laden food… they’re saying, I want good clean, healthy food to feed my family.” Charlie Arnott #TFS

“If we all had a farmer then we probably wouldn’t need to go to the doctor often because the farmer is producing healthy food.” Charlie Arnott #TFS

“If I can connect city and country via food, knowledge, and awareness, my job is done.” Charlie Arnott #TFS

“Now, the biggest challenge in my business is my philosophy that I’m actually growing healthy food to feed people.”

Episode Resources:

Top Three Tips, Tricks & Insights:

  • Skills can be taught. Values and attitudes are harder to align.
    When employing people, take people who are aligned with your attitudes, values, and philosophy even if they don’t have the exact skills you want.
  • Just do it.
    It’s not necessary to have the answer to everything.
  • Take tiny steps.
    Change doesn’t have to come from big steps.

Contact Charlie Arnott  Links | website |  facebook | Instagram  |

Copyright: ekapanova / 123RF Stock PhotoCopyright: ekapanova / 123RF Stock PhotoCopyright: ekapanova / 123RF Stock Photo

 

 

Thank you to those that have Subscribed, Rated & Reviewed us on itunes.

You can leave a comment below or an audio message – I’d love to hear from you & I will respond as soon as I can.



Carolyn Chambers | fourzero | protecting new born babies |TFS005

images-1              images

Former paediatric nurse Carolyn Chambers is the founder of fourzero, an Australian company that manufactures clothes for newborn babies from bamboo and organic cotton materials.

The philosophy of fourzero, which is a full licensee of the “Australian Made” campaign, is based on creating comfortable, settling, and safe fabric for babies immediately after birth, a need Carolyn’s identified from the experience and vast knowledge she gained from her decade working as a paediatric intensive-care nurse.

A Fourzero baby wrap was gifted to Prince George by the Queensland government, something that created a surge of demand and publicity for the company at the time.

Carolyn has since relocated to Melbourne whilst manufacturing remains in Brisbane, and today Fourzero is products are available in over 30 stores across Australia.

Join our chat as we discover and discuss:

  • The reason behind Fourzero’s name
  • Carolyn’s transition from paediatric nurse to baby-wear manufacturer
  • Why Carolyn chose organic cotton and bamboo for their fabrics
  • Extending the product life
  • The reason Carolyn decided to build her business in Australia
  • What you need to know if you want to start a manufacturing business in Australia
  • The impact of pricing to her business and her products
  • The different strategies Carolyn uses in promoting her products
  • Twitter’s role in growing Fourzero
  • Building a solid community via social media platforms
  • Carolyn’s use of expos in marketing her products and educating people
  • The Queensland Government’s selection of Fourzero to give a gift to Prince George and the media interest this generated
  • The importance of thanking subscribers and giving them the ability to “unsubscribe”
  • Carolyn’s  Top Tips:
    • Foundation
    • Logo
    • Courage and hard work

Quotes to ponder and share

“I wanted to know WHO was making my product, HOW my product would be made, and I wanted to have control.” Carolyn Chambers #TFS

“It doesn’t matter how stringent you are in your sourcing (of materials and manufacturing), there will be loopholes if you can’t see it firsthand.” Carolyn Chambers #TFS

“While Fourzero is a premium brand, it is attainable in every level to every customer.” Carolyn Chambers #TFS

“I want the manufacturing process to be open and honest as that’s how I speak to my customers.” Carolyn Chambers #TFS

“Your logo is the most important piece of intellectual property you own.” Carolyn Chambers #TFS

Episode Resources:

Contact Carolyn Chambers FourZero.com

website | twitter | facebook | Instagram 

 

Three Take Outs 

  • Make sure you’re talking with the people who want to hear from you.
    Don’t be afraid to cull your database if they’re not responding.
  • Business plans are essential for getting you to where you want to be.
  • Don’t underestimate your logo.
    The logo is critical intellectual property as it tells the story of your brand.

Gratitude – I am very grateful to…

Music:

Sung by Vince Jones   Old Mother Earth Knows  Modern Folk  link  Written by Horace Silver

Launching support team:

Timbo Reid | Small Business Big Marketing | twitter @TimboReid

Daryl Missen | LinkedIn  | twitter 

Copyright: ekapanova / 123RF Stock PhotoCopyright: ekapanova / 123RF Stock PhotoCopyright: ekapanova / 123RF Stock Photo

 

 

Thank you to all who have : Subscribed, Rated & Reviewed us on itunes

You can leave a comment below or an audio message – We’d love to hear from you.


 

Alexx Stuart | championing fewer nasties | TFS004



Alexx Stuart is a speaker, author, motivator, and someone who loves to help people.

Over the past 20 years, she has worked in a diverse range of fields including cosmetics, singing, hospitality, bartending (becoming Australia’s best female bartender), management, until finding her niche as a conscious-business owner and feeling that fire in her belly. Using her blog, Alexx lives her passion by helping people create low-tox lives.

(apologies upfront – a couple of sections of this conversation are a bit disjointed as we had technical issues and these had to be edited out)

Join our chat as we discover and discuss:

  • Lessons she’s learned from her diverse career and establishing a luxury-events business
  • Alexx’ lightbulb moment for starting her blog
  • How to make money being a blogger
  • How to build your tribe.
  • The importance of creating products for customers first versus finding customers for your products
  • The social media channels that work for Alexx
  • The importance of disconnecting from social media
  • The power of consciousness when balancing your personal life and career
  • Why taking a break between 11am-2pm is important
  • Things Alexx would have done differently along the way
  • What has worked well for Alexx in her business
  • Who Alexx would choose to be her mentor and why
  • Profit + purpose as the greatest business combination
  • Her advice to having a healthier life:
    1. Go back to nature!
    2. Detox your mind.
    3. Get earthed.

Quotes to ponder & share:

“I love the transformation journey and this is something I’ve always been a bit nerdy about.” Alexx Stuart #TFS

“Why are we feeding our kids out of plastic pouches? None of it makes sense. “Alexx Stuart #TFS

“Once you have a tribe, a bunch of people who really get what you’re about, trust you, and understand that you want the best for everybody in that tribe, then you can create products for them and it’s effortless.” Alexx Stuart  #TFS

“You’ll run out of juice pretty fast if the way you’ve said you’re going to help people is not directly in line with your values and the fire in your belly.” Alexx Stuart #TFS

“If you’re always helping people then you will have success because if you help successfully, that is success!”  Alexx Stuart #TFS

“Don’t be afraid of the fact that your business is not going to be helping everybody.” Alexx Stuart #TFS

It’s not about work-life balance: “If you get it right, work is an integral part of your whole life.” Alexx Stuart #TFS 

“Having finance and business behind you just allows you to make the actioning of those ideas a lot more powerful. ” Alexx Stuart #TFS 

“Taking the time to prove you don’t want anything out of this other than to help people, gives you just such a great authentic boost. ” Alexx Stuart #TFS

“The most powerful thing you can do in business is, be obsessed with how you can directly help people.”  Alexx Stuart #TFS

Episode Resources:

Three Take Outs:

  • Be obsessed about knowing who your tribe is.
    Communicate and listen to what they have to say.
  • If you’re a profit-with-purpose business, you’re on the right track.
  • Understand your figures and numbers and always be on top of them.
  •  When you think of your tribe or you receive trollish comments, remember to reference Seth Godin.
    “People like us, do things like us.” Don’t be afraid to really focus on your niche.

Gratitude – I am very grateful to…

Music:

Sung by Vince Jones   Old Mother Earth Knows  Modern Folk  link  Written by Horace Silver

Launching support team:

Timbo Reid | Small Business Big Marketing | twitter @TimboReid

Daryl Missen | LinkedIn  | twitter 

Copyright: ekapanova / 123RF Stock PhotoCopyright: ekapanova / 123RF Stock PhotoCopyright: ekapanova / 123RF Stock Photo

 

 

Please Subscribe, Rate & Review us on itunes.

You can leave a comment below or an audio message – We’d love to hear from you.

Susanna Bevilacqua | ethical : festivals, conferences, awards, markets |TFS003



Susanna Bevilacqua, the founder of Moral Fairground, uses events such as Fair@Square, the Fair Trade Festival, the Australian Ethical Enterprise Award, and the Australian Ethical Conference, which promote ethical and Fair Trade enterprises in Australia

Started on a kitchen bench in 2009, Melbourne-based Moral Fairground was inspired by Susanna’s realisation of the impact of consumer choices contributing to the increasing poverty in many countries. Today, Susanna continues to promote Free Trade and ethical business to improve the lives of people and the environment.

In today’s show, we talk about the definition of ethical business, the importance of the Fair Trade system, and take a little peek into Susanna’s personal bucket list.

Join our chat as we discuss:

  • How and why the Moral Fairground started.
  • Susanna’s “aha!” moment that made her realise the impact of her consumer choices on poverty in some countries and her decision to do something about it.
  • How Moral Fairground and Susanna define “ethical.
  • The Fair Trade system and guidelines.
  • What small businesses do well.
  • The power of having an advisory board.
  • How Susanna started her advisory board.
  • The importance of networking and collaboration in growing a business.
  • The role of traditional and social media in Moral Fairground and what works best for them.
  • Looking back, what Susanna would have done differently.
  • The successes they’ve achieved.
  • Why she is so proud of the Australian Ethical Enterprise Award.
  • Susanna’s two-cent advice to an ethical start-up.

Quotes to ponder & share:

“The only way to solve a global issue is through business: not just generating money, but also using it to do everything we can to improve  lives, the environment, and the planet. Susanna Bevilacqua #moralfairground #thetoxicfox

“You can learn something and walk away. Or you can learn something and say, well, I’m now going to try to do something about this.Susanna Bevilacqua #moralfairground #thetoxicfox”

“The ethical business is at the core of what Moral Fairground does, and the reason they do it, is perhaps to help solve global, social, or environmental issues.

“Passion will rub off on other people and will enable you to meet people who will be able to help you. Susanna Bevilacqua #moralfairground #thetoxicfox”

“You need to be financially successful to be able to provide food and support and increase the impact you have. Susanna Bevilacqua #moralfairground #thetoxicfox”

“No small business owner has all the knowledge and skills. You might have the ideas, but to implement them you need help from others.  Susanna Bevilacqua #moralfairground #thetoxicfox”

“Any business starting up today must formulate a social media communications strategy – and it doesn’t have to be complicated. Susanna Bevilacqua #moralfairground #thetoxicfox” 

Episode resources:

You can connect with Susanna Bevilacqua using these links

What have you learned from today’s show? What are your takeouts?  Please share….

Please comment below and/or send us a voice message with a question or comment.  When we can we will include your message/question in a future episode.

I will do my best to respond to all comments when they come to my attention.

Follow us on Twitter, Instagram, Facebook or Pinterest. 

Three takeaways from this episode:

  • Create your own advisory board or group of mentors: they bring independent eyes to review your business, the opportunities and challenges.
  • Networking and collaboration are important tools for getting your message out there.
  • Plan, plan, plan. Understand your strengths and weaknesses, build upon them and have a vision of where you’re heading.

Gratitude – I am very grateful to …

Music:

Sung by Vince Jones   Old Mother Earth Knows  Modern Folk  link  Written by Horace Silver

Launching support team:

Timbo Reid | Small Business Big Marketing | twitter @TimboReid

Daryl Missen | LinkedIn  | twitter 


 

 

Therese Kerr – certified organic advocate & manufacturer | a divine story |TFS002



 

A Divine Story …

Today’s show is a divine opportunity for education and learning as Therese Kerr, the co-founder of The Divine Company, talks to us not just about the business side of things, but also about the power of putting in your heart and soul as a conscious business owner.

Divine by Therese Kerr, is a premium Australian beauty and personal care company where they create, manufacture, and sell certified organic personal care products.

Impressively, Therese is also an ambassador of the Australian Certified Organic (ACO). And yes, she is Miranda Kerr’s mother.

Listen in as Therese shares with us her journey of starting a certified organic business, the challenges that go with it and being the mother of a celebrity, as well as some pieces of advice to aspiring conscious business owners.

Join our chat as we discuss:

  • How Therese’s love for meditation has changed her life big time
  • The growth of the certified organic industry
  • The difference between natural, organic,and certified organic
  • How Therese and Nick Allan started The Divine Company
  • Their goal of creating certified organic products without compromising quality
  • Branding the company: Finding the name, purpose, and vision
  • Bringing together different skills to create a happy family business
  • A walk-through on the packaging of their products
  • Overcoming price objections about certified organic products
  • Avenues they use to educate consumers about buying organic
  • The power of being authentic and transparent and the ability to make informed choices
  • Dancing with chaos: The unexpected challenges they’ve come across as a business:
    • Packaging
    • Labelling
  • Therese’s advocacy for using safer alternatives and the impact of chemicals on nature, our planet, and ourselves
  • Therese’s ultimate tips to leverage yourself as a conscious business owner

Quotes to ponder & tweet:

  • We are much greater than the sum total of ourselves and we have a bigger role than we can ever possibly imagine. @Therese_Kerr @TheToxicFox
  • One of the key things in business is coming to terms with your potential and when you need help to actually ask for it. @Therese_Kerr @TheToxicFox
  • Whatever you do, it’s your choice. But at least you may have the ability to make informed choices for your health and the health of your children and for our planet. @Therese_Kerr @TheToxicFox
  • It’s not just about what you put on our skin, it’s also about nurturing our mind and our soul and our emotions.@Therese_Kerr @TheToxicFox
  • We’re the only species on the planet actively contributing to our own extinction.  #Therese_Kerr  @TheToxicFox
  • We only know what we know. We don’t know what we don’t know. It’s about educating ourselves. @Therese_Kerr @TheToxicFox
There are thousands of chemicals in every conventional product we use. @Therese_Kerr Click To Tweet It's about sharing information, educating, & giving healthy alternatives. @Therese_Kerr Click To Tweet I honestly believe there is nothing I can't do. We're limited only by our thoughts. @Therese_Kerr Click To Tweet

Would we not be wiser to actually allow chemicals to be used only if they were safe? @Therese_Kerr Click To Tweet

Episode Resources:

My Three Top Learnings:

  • Learn to dance with chaos and enjoy it.
  • The team makes a difference. Find people to share your dream and your vision – it’s not just a job they go to daily.
  • Do the research,plan, then put your heart and soul into the business.

The Divine Mantra: As I embrace the riches of nature to quench and nurture my body, I restore myself, my divinity, and the service I am to all that is.

What have you learned from today’s show?

Please comment below and/or send us a voice message with a question or comment.  When we can we will include your message/question in a future episode.    

I promise to respond to all comments.

Follow us on Twitter, Instagram, facebook or Pinterst. 

Gratitude – I am very grateful to…

Music:

Sung by Vince Jones   Old Mother Earth Knows  Modern Folk  link  Written by Horace Silver

Launching support team:

Timbo Reid | Small Business Big Marketing | twitter @TimboReid

Daryl Missen | LinkedIn  | twitter 

Malcolm Rands | ecostore : a world of good – why not? |TFS001



Eco-Man

Today’s guest is Malcolm Rands, co-founder of ecostore, a leading New Zealand-based company that offers a wide range of sustainable, eco-friendly household cleaning and body care products that are widely available in Australia and other international markets.

Malcolm is also the author of the book “ECOMAN from garage in Northland to a pioneering global brand.”

Influenced greatly by his parents (along with the ‘why not” written on his mum’s car number plate), Malcolm grew up with a business mindset. Today, he is a conscious business owner who continues to bring quality, sustainable products to consumers. An eco-warrior for many years, Malcolm is truly an entrepreneur that gives a damn about the health and wellbeing of people and the planet.

Join our chat as we discuss:

  • Malcolm’s strongest influences in his life
  • Ways to transition from your shy self to extrovert
  • His philosophy on business, which he discusses during his TEDx Talk
  • Merging not-for-profits and business together – Can you do this?
  • The “why” behind ecostore
  • How he’s advocating the “no chemicals” campaign
  • Where they manufacture all their products
  • How do they keep being nimble as an organisation?
  • How ecostore inculcates the culture into their organisation – The power of leading by example!
  • The idea behind ecostore’s mission statement
  • How they went about branding the ecostore with black and white
  • What the squiggle represents
  • Why they’re using palm oil in their products
  • How do you know if a product is made sustainable?
  • Coming up with capital as the hardest thing for an entrepreneur when starting up
  • Deciding when and how to reduce their product range
  • The one thing Malcolm knows about business now that he wished he knew when he first started
  • What conscious businesses can do to educate the public about greenwashing
  • Here’s what Malcolm thinks about their copycats
  • Malcolm’s secrets to de-stressing

 

Twitter Quotes:

 

If something is worth doing, it's worth doing badly. Malcolm Rands @ecostoreAU Click To Tweet It's your transparency and your authenticity which will overcome the greenwashing. Malcolm Rands @ecostoreAU Click To Tweet Just get out there and try things. Push yourself out of your comfort zone. Malcolm Rands @ecostoreAU Click To Tweet A world of good - that's where we want to live. We want to live in a world of good. Malcolm Rands @ecostoreAU Click To Tweet

Other Quotes to ponder:

 

  • Start doing things. You can’t wait for something to happen or for the right moment. Even if you’re not ready, just get out there and do it.” – Malcolm Rands
  • “If you can visualise where you’re like your money to go in the future, it can actually help you stay on track with your business.” – Malcolm Rands 
  • “We are far from perfect but we can put our hands on our hats and so we don’t know a better way to do it yet. But as soon as a better way comes along, boy we’re going to be the first people who would jump on that ship.” – Malcolm Rands @ecostoreAU
  • “Our mission statement… is we want to make it easy and pleasurable for you to make a difference.” – Malcolm Rands @ecostoreAU

 

Episode Resources:

 

My three top learnings:

  • Love copycats. Copycats show you that you are changing the world and creating an industry.
  • There’s never a perfect time to start. Just do it. Do it now. And don’t wait.
  • Narrow your ideas. make sure your ideas are really focused. Once you really know what you want, you’ll be surprised by the opportunities that turn up


Gratitude – I am very grateful to…

Music:

Sung by Vince Jones   Old Mother Earth Knows  Modern Folk  link  Written by Horace Silver

Launching support team:

Timbo Reid | Small Business Big Marketing | twitter @TimboReid

Daryl Missen | LinkedIn  | twitter Copyright: ekapanova / 123RF Stock PhotoCopyright: ekapanova / 123RF Stock Photo

 

 

Diana Barnett | the why behind the podcast | it’s in production | TFS000

The interview is yet to be loaded.  

It’s waiting to be edited … stay tuned.

 

Copyright: ekapanova / 123RF Stock Photo

Copyright: ekapanova / 123RF Stock PhotoCopyright: ekapanova / 123RF Stock Photo

 

 

Gratitude – I am very grateful to…

Music:

Sung by Vince Jones   Old Mother Earth Knows link 

Written by Horace Silver

Launching support team:

Timbo Reid | Small Business Big Marketing | twitter @TimboReid

Daryl Missen | LinkedIn  | twitter 

Copyright: ekapanova / 123RF Stock PhotoCopyright: ekapanova / 123RF Stock PhotoCopyright: ekapanova / 123RF Stock Photo